Beauty for
Everyone

A smiling woman with long, blonde curly hair, wearing a black top, has her hands resting on her head.
Close-up of a woman with braided hair smiling with closed eyes.
Long, pointed, acrylic nails with a clear base, decorated with silver glitter and reflective, holographic design accents.
A woman with red hair applying false eyelashes with tweezers in a close-up shot.

Shop Local

Person holding a bundle of black hair extensions or wig, showing the attachment at the top.
Close-up of a young woman with pink hair, having eyeshadow applied by a makeup artist.

Quality Brands

We’re loyal to the brands we carry and know that you are loyal to the brands you love. Click below to see our ever growing list of product brands.

Online Store Coming Soon.

We’re working on our online shop for pickup and delivery. Sign up for special offers and to be the first to know when we launch.

SHOP IN STORE

‍ ‍4 Bay Area locations • Same-day shopping

Three bottles of Kiss New York Quick Dry nail polish in purple glitter, silver glitter, and bronze glitter shades on a white fabric background.

In the beauty biz? You qualify for a professional discount. Click below to see all of the beautiful details.

Become a BSW Pro

Looking for your Perfect Fit? Check out our Beauty Blog

A woman with long, wavy, blonde hair, black skin, and shiny makeup, wearing a shiny black top, sitting in a room with shadows from a window patterned on the wall behind her.

Tricks for a perfect Wig Application

Close-up of a hand with manicured nails decorated with colorful rhinestones and jewels on natural pink nails.

Keep those Glue-On Nails Looking Good Longer

A white spray bottle labeled 'Doux Fresh to Def Wash+Go' with a black spray nozzle, positioned on a white surface against a pink background with green leaves and pink flowers in the background.
Various pink and red lipsticks scattered on a pink background with a circular pink logo reading "Beauty Supply Warehouse" and white butterfly graphics.
Black bob wig with straight bangs on a mannequin head, set on a pink display stand with pink lighting, next to a vase of pampas grass.
Back view of a person with long, wavy pink hair outdoors, with green trees and blue sky in the background.

Give Us a Shout

Need some help or just want to say hi? Send us an email and we will get back to you just as soon as possible.